Women’s streetwear has come a long way from oversized tracksuits and baggy jeans — these days, the industry is worth an estimated $33 billion. With such an impressive figure, it’s no surprise that more and more companies are targeting this untapped market. Here are some of the key points to know about the latest in women’s streetwear.
What Is Women’s Streetwear?
Women’s streetwear is a subculture that fuses fashion and functionality. For years, the term ‘streetwear’ has been used to describe men’s clothing, but now the industry is adapting to the needs of women.
The term ‘streetwear’ is used loosely for any type of clothing worn by urbane people. Streetwear for women is not limited to sneakers and hooded sweatshirts. It encompasses athleisure, activewear, and sportswear, so women can look and feel stylish while they work out or go on a hike.
Millennials Are The Driving Force Behind Women’s Streetwear
With an average age of 22, millennials are the key demographic behind the rising popularity of this streetwear. This group has always been ahead of the curve when it comes to fashion, but now that they’re in a position to influence the market, they’re pushing the industry in new directions. Brands are adapting to their changing needs, and as a result, this streetwear is thriving.
While previous generations typically stuck to a certain look, millennials are open to trying new styles. They are also very socially conscious, which has led many to seek out ethically produced clothing. The desire for customizable items has also increased, and many brands have responded by adopting a “make it your own” approach to their designs.
Streetwear Is Going Luxe and High-end
While this streetwear has always been edgy, many brands are going even further with their designs. New brands are popping up every day and are bringing a higher level of sophistication to their products. These brands are challenging the idea that only streetwear brands can create edgy designs.
Lastly, streetwear brands are also becoming more affordable. As more brands enter the market, competition has caused prices to drop. This is great news for customers, and it has opened the door for more people to explore this subculture.